Ad Block Tracking With Google Analytics: Code, Metrics, Reports
Occam's Razor
MAY 5, 2016
I am insanely excited that we can track ad blocking behavior in Google Analytics, so easily. Setting Google Analytics front end elements (custom dimensions, advanced segments). Both the non-intelligent advertiser and the non-intelligent publisher. Relevance in advertising is possible, it is even exciting. Ad block: #wth.
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