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Analytics On The Bleeding Edge: Transforming Data's Influence

Occam's Razor

Analytics teams are named for the silos and limitations within which they trap themselves. Finally, few analytics teams obsess about predictive analytics in a way that allows them to dictate future action. The above-observed realities were on my mind as I took on a new role to lead Global Strategic Analytics. Paid Media.

Analytics 131
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A Complete Guide To Driving Digital Transformation In Marketing

datapine

Such an approach will require blending in data with digital technology so that your customers get more value from your services, advertising, and offers. Your digital marketing KPIs can help marketers with additional essential multi-stage interaction and analytics tools. The Basic Scope Of Automation In Digital Marketing.

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Ad Block Tracking With Google Analytics: Code, Metrics, Reports

Occam's Razor

I am insanely excited that we can track ad blocking behavior in Google Analytics, so easily. Setting Google Analytics front end elements (custom dimensions, advanced segments). Both the non-intelligent advertiser and the non-intelligent publisher. Relevance in advertising is possible, it is even exciting. Ad block: #wth.

Metrics 103
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Google Analytics Custom Reports: Paid Search Campaigns Analysis

Occam's Razor

These insightful reports are from the six I'd created for my latest video for the Market Motive Web Analytics Master Certification course. My latest video was on how to find meaningful insights, faster, when performing paid search analysis with web analytics tools (rather than, say, the AdWords or Bing UI).

Reporting 127
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A Beginner’s Guide To Inventory Metrics And Best Practices

datapine

Monitor trends: Comparing information with your past performance or setting a KPI scorecard template that you can translate to multiple business scenarios about your inventory measures and metrics will help you spot trends or inefficiencies in your processes. a) Inventory analytics dashboard for supply chain. click to enlarge**.

Metrics 286
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10 emerging innovations that could redefine IT

CIO Business Intelligence

Another version seems to be evolving in reverse as the advertising industry looks for ways to stitch together all our various pseudonyms and semi-anonymous browsing on the web. Main constituents: Data-driven enterprises that want to explore computation-heavy challenges such as AI or complex analytics.

IT 130
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Explore The Power & Potential Of Professional Social Media Dashboards

datapine

That will enable you to quickly access advanced analysis and generate a social media analytics dashboard swiftly and without the need to use traditional means of static reporting such as spreadsheets or presentations. Social media KPI scorecard. To help you on your way, you can read our extensive guide on how to create a dashboard.