Remove Advertising Remove Business Intelligence Remove Marketing Remove Online Analytical Processing
article thumbnail

Financial Intelligence vs. Business Intelligence: What’s the Difference?

Jet Global

CRM software has gone through a similar transformation, starting with sales force automation, and more recently evolving into a new breed of products that support digital marketing campaigns through email, social media, and online advertising. Whereas business intelligence is tactical, financial intelligence is strategic. .

article thumbnail

How Aura from Unity revolutionized their big data pipeline with Amazon Redshift Serverless

AWS Big Data

Aura from Unity (formerly known as ironSource) is the market standard for creating rich device experiences that engage and retain customers. Amazon Redshift is a recommended service for online analytical processing (OLAP) workloads such as cloud data warehouses, data marts, and other analytical data stores.