article thumbnail

Financial Intelligence vs. Business Intelligence: What’s the Difference?

Jet Global

CRM software has gone through a similar transformation, starting with sales force automation, and more recently evolving into a new breed of products that support digital marketing campaigns through email, social media, and online advertising. Whereas business intelligence is tactical, financial intelligence is strategic. .

article thumbnail

How Aura from Unity revolutionized their big data pipeline with Amazon Redshift Serverless

AWS Big Data

Amazon Redshift is a recommended service for online analytical processing (OLAP) workloads such as cloud data warehouses, data marts, and other analytical data stores. One of Aura’s operations is bidding advertisement campaigns. These queries are run on data that resides in an RA3 provisioned Redshift cluster.