Advertising, Business Objectives and Data Strategy

Cloudera: Enabling the Cloud-Native, Data-Driven Techco

Cloudera

FEBRUARY 23, 2022

Their processes are ‘data driven’, their networks are trending towards automation, and AI systems are powering customer engagement in store , online and at home. Sales and marketing are digital first and owned-media marketing is as laser-targeted as paid-media advertising. Selecting the right technologies to fuel telco transformation.

Data-driven

Data-driven Advertising IoT Digital Transformation

Create an end-to-end data strategy for Customer 360 on AWS

AWS Big Data

MARCH 26, 2024

A Gartner Marketing survey found only 14% of organizations have successfully implemented a C360 solution, due to lack of consensus on what a 360-degree view means, challenges with data quality, and lack of cross-functional governance structure for customer data.

Data Strategy

Data Strategy Strategy Data Warehouse Prescriptive Analytics

Data Leaders Brief

Cloudera: Enabling the Cloud-Native, Data-Driven Techco

Create an end-to-end data strategy for Customer 360 on AWS

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