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5 Product Strategy Consulting Tips for Data-Driven Marketing Campaigns

Smart Data Collective

A growing number of companies are using data analytics to better understand the mindset of their customers, provide better customer service , forecast industry trends and identify the ROI of various marketing strategies. There is no disputing the fact that big data is invaluable to marketing.

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Unlock The Power of Your Data With These 19 Big Data & Data Analytics Books

datapine

Due to this book being published recently, there are not any written reviews available. 4) Big Data: Principles and Best Practices Of Scalable Real-Time Data Systems by Nathan Marz and James Warren. If we had to pick one book for an absolute newbie to the field of Data Science to read, it would be this one.

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