Advertising Experimentation ROI Uncertainty 
O'Reilly on Data
SEPTEMBER 15, 2020
Customer stakeholders are the people and companies that advertise on the platform, and are most concerned with ROI on their ad spend. Technical competence results in reduced risk and uncertainty. They don’t automatically generate revenue and growth, maximize ROI, or keep users engaged and loyal.
Domino Data Lab
JUNE 23, 2019
Skomoroch proposes that managing ML projects are challenging for organizations because shipping ML projects requires an experimental culture that fundamentally changes how many companies approach building and shipping software. And then you’ll do a lot of work to get it out and then there’ll be no ROI at the end.
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