Data Science 101
OCTOBER 31, 2019
Data mining is the process of discovering these patterns among the data and is therefore also known as Knowledge Discovery from Data (KDD). This could be used for creating targeted advertising that varies according to the customer profile and as a result, increases the conversion rate.
The Unofficial Google Data Science Blog
OCTOBER 7, 2015
For example in ads, experiments using cookies (users) as experimental units are not suited to capture the impact of a treatment on advertisers or publishers nor their reaction to it. Henne, Dan Sommerfield, Overall Evaluation Criterion , Proceedings 13th Conference on Knowledge Discovery and Data Mining, 2007.
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