datapine

AUGUST 19, 2020

In our cutthroat digital economy, massive amounts of data are gathered, stored, analyzed, and optimized to deliver the best possible experience to customers and partners. At the same time, inventory metrics are needed to help managers and professionals in reaching established goals, optimizing processes, and increasing business value.

Metrics 286

Metrics KPI Cost-Benefit Dashboards 286

Occam's Razor

MARCH 23, 2021

Executive scorecards, post-campaign analysis, some limited data puking (only when we absolutely can’t get away with it because someone who influences our existence is asking!), Does advertising really have a long-term business impact ? You have the start of a fabulous in-flight optimization engine.

Analytics 131

Analytics Scorecard Strategy Testing 131

Occam's Razor

MAY 5, 2016

Both the non-intelligent advertiser and the non-intelligent publisher. Neither wants to grow up and consider using the data available for Mitch to be smarter about advertising. Relevance in advertising is possible, it is even exciting. I'm curious to see the evolution of Optimal, a startup working on a similar solution.

Metrics 103

Metrics Reporting Analytics Advertising 103

Occam's Razor

JUNE 4, 2012

The first part of my Market Motive video covers the best way to identify optimal starting points for improving bottom-line impact right away (I call it campaigns, keywords, outcomes ) and how to find opportunities for making immediate fixes ( optimizing ad copy, landing pages, match types ). Criminal behavior.

Reporting 127

Reporting Analytics Metrics Advertising 127

datapine

FEBRUARY 10, 2021

Likes, comments, shares, reach, CTR, conversions – all have become extremely significant to optimize and manage regularly in order to grow in our competitive digital environment. If you want to focus on advertisements on social media, then metrics such as the CPC and CTR should be included in your dashboard for social media.

Dashboards 193

Dashboards Scorecard KPI Metrics 193

Occam's Razor

JANUARY 30, 2012

I can analyze and then identify an specific optimization/engagement strategy to reduce bounce rates. Or open the new search engine optimization reports in Google Analytics , for your Queries look at Impression and try Comparison for CTR. With those insights, I can go and optimize my key pages for my individual business goals.

Analytics 145

Analytics Dashboards Metrics Key Performance Indicator 145

Occam's Razor

AUGUST 9, 2016

What about Display advertising driving which plays primarily an "upper funnel" introducing your brand to prospects 1.58? Start with the scorecard in the overview report. This report is sub-optimally constructed. Choose more optimal metrics, and in a few seconds you'll have a report that you like.

Analytics 109

Analytics Metrics Reporting Strategy 109