Smart Data Collective

JULY 24, 2023

Analytics technology has been a huge gamechanger for the sports industry. billion on analytics last year. Nabil M Abbas of Towards Data Science talked about one of the most interesting ways that data analytics is changing the NBA. Analytics technology has made it easier than ever to monitor fan engagement.

Analytics Technologies 79

Analytics Technologies Marketing Technology Analytics 79

Smart Data Collective

JANUARY 19, 2022

Big data is extremely important in the marketing profession. billion on marketing analytics by 2026. There is no disputing the fact that big data is invaluable to marketing. However, utilizing data analytics successfully can be a challenge. Make sure you have a clear goal.

Consulting 98

Consulting Data-driven Marketing Strategy 98

Smart Data Collective

MAY 3, 2022

Data analytics technology is helping businesses boost profitability in many ways. A few years ago, Walter Baker and his colleagues at McKinsey reported that one of the biggest advantages of big data in business is that it can help with pricing decisions. How Can Data Analytics Help with Creating a Pricing Strategy?

Data Analytics 90

Data Analytics Analytics Big Data Sales 90

Smart Data Collective

JANUARY 26, 2022

Legal analytics is an evolving discipline that is changing the future of the legal profession. Law firms are expected to spend over $9 billion on legal analytics technology by 2028. But what is legal analytics? Last year, we published an article on the ways that big law and big data are intersecting.

Data Analytics 73

Data Analytics Analytics Predictive Analytics Insurance 73