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Step-By-Step Guide To Deploying A Data Driven Strategy For Local Search

Smart Data Collective

The market for big data analytics in business services is expected to reach $274 billion by 2022. Google’s search engine will look for the details of a business when ranking it on a search. Businesses with complete and accurate information are easier to match in a local search.

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How Businesses Use Analytics to Rank Higher in Search Engines

Smart Data Collective

A growing number of businesses are finding new analytics tools to streamline their marketing efforts in a variety of ways. A lot of analytics tools are focused around improving social media marketing. However, analytics technology can be just as valuable when it comes to search engine marketing as well.