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Step-By-Step Guide To Deploying A Data Driven Strategy For Local Search

Smart Data Collective

Big data has led to a number of changes in the digital marketing profession. The market for big data analytics in business services is expected to reach $274 billion by 2022. A large portion of this growth is attributed to the need for big data in the marketing field. You need to use it accordingly.

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How Businesses Use Analytics to Rank Higher in Search Engines

Smart Data Collective

A lot of analytics tools are focused around improving social media marketing. However, analytics technology can be just as valuable when it comes to search engine marketing as well. Since SEO is such an essential aspect of content marketing, companies that take an analytics-driven approach to SEO will have a clear advantage.