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5 Ways CMOs Must Exploit the Benefits of Data Analytics

Smart Data Collective

The top marketing strategists of every organization need to understand its benefits and use it effectively. CMOs Are Investing in the Benefits of Big Data. The market for marketing analytics technology is growing nearly 14% a year. Big data helps with content marketing in a number of ways.

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How Data Analytics Can Change the Way In-House Legal Departments Do Business 

Smart Data Collective

Legal analytics is an evolving discipline that is changing the future of the legal profession. Law firms are expected to spend over $9 billion on legal analytics technology by 2028. But what is legal analytics? Last year, we published an article on the ways that big law and big data are intersecting.