Smart Data Collective

JANUARY 19, 2022

A growing number of companies are using data analytics to better understand the mindset of their customers, provide better customer service , forecast industry trends and identify the ROI of various marketing strategies. There is no disputing the fact that big data is invaluable to marketing.

Consulting 97

Consulting Data-driven Marketing Strategy 97

Smart Data Collective

JULY 7, 2022

We have previously talked about the reasons that data analytics technology is changing the financial industry. Analytics Insight has touched on some of the benefits of using data analytics to make better stock market trades. Technical analysts can also benefit from investing in data analytics technology.

Marketing 142

Marketing Data Analytics Analytics ROI 142

Smart Data Collective

MAY 28, 2022

Fortunately, companies can use big data to optimize their business models. for every $1 they invest in data analytics. This is a stunning ROI. One of the most important ways for brands to improve their profitability with data analytics is through conversion rate optimization. Indeed, there’s one.

Data Analytics 106

Data Analytics Analytics Data mining ROI 106

Smart Data Collective

MAY 19, 2022

More companies are using data analytics and AI to optimize their marketing strategies. LinkedIn is one of the platforms that helps people use big data to facilitate online marketing. You can use their sophisticated analytics dashboard to improve your marketing strategies.

Data Analytics 139

Data Analytics Analytics Big Data Advertising 139

Smart Data Collective

JANUARY 2, 2023

Data analytics technology is becoming more important for marketing than ever before. Companies are projected to spend over $27 billion on marketing analytics by 2031. One of the many ways that marketers are leveraging data analytics is SEO. Why it is essential to optimize websites with data analytics.

Data Analytics 123

Data Analytics Analytics Data-driven Marketing 123

Smart Data Collective

FEBRUARY 20, 2022

One survey published on CIO found that less than a third of companies have reported that big data has buy-in from top executives. If you are running a business that has not yet adapted a data strategy, you should keep reading. You will get a better sense of the reasons that you should make investing in big data a top priority.

Big Data 111

Big Data Management Finance Data-driven 111

Smart Data Collective

MARCH 30, 2022

Analytics technology is taking the ecommerce industry by storm. Ecommerce companies are expected to spend over $24 billion on analytics in 2025. While there is no debating the huge benefits that analytics technology brings to the ecommerce sector , many experts are pondering what those actual benefits are.

Analytics 115

Analytics Cost-Benefit Testing Dashboards 115