Smart Data Collective

NOVEMBER 5, 2023

Marketing analytics has become a dealmaker in the business world. Companies are projected to spend over $10 billion on marketing analytics technology in 2028. The digital marketing sector is among those most influenced by the benefits of analytics technology. The benefits are massive.

Marketing 106

Marketing Analytics ROI Data-driven 106

Smart Data Collective

SEPTEMBER 13, 2023

Data analytics technology has been instrumentally valuable for the marketing profession. billion on marketing analytics within the next seven years. One of the biggest ways that data analytics is changing marketing is that it can help with marketing research.

Marketing 102

Marketing Data Analytics Analytics IT 102

Smart Data Collective

MAY 3, 2022

Data analytics technology is helping businesses boost profitability in many ways. Then they will find ways to track prices with analytics and adapt their pricing strategy accordingly. As determinants of the pricing strategy, price points show their pros & cons and are often hard to properly assess.

Data Analytics 90

Data Analytics Analytics Big Data Sales 90

Smart Data Collective

SEPTEMBER 30, 2021

Analytics technology is essential to the success of modern marketing. In the past, marketers had to rely heavily on their gut instinct, because the performance of various strategies was harder to measure. Instagram marketing is one of the areas that can be highly dependent on analytics technology.

Analytics 102

Analytics Marketing Sales Metrics 102