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Analytics Technology Redefines Social Media Marketing in Sports

Smart Data Collective

Analytics technology has been a huge gamechanger for the sports industry. billion on analytics last year. Nabil M Abbas of Towards Data Science talked about one of the most interesting ways that data analytics is changing the NBA. Analytics technology has made it easier than ever to monitor fan engagement.

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Guidelines on Using Data Analytics for Finding the Right Price Points

Smart Data Collective

Data analytics technology is helping businesses boost profitability in many ways. In order to appreciate the benefits of using big data for optimizing prices, companies must recognize the merits of creating the right price point in the first place. Data analytics technology helps companies establish better price points.