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Analytics Technology Redefines Social Media Marketing in Sports

Smart Data Collective

Analytics technology has been a huge gamechanger for the sports industry. billion on analytics last year. Nabil M Abbas of Towards Data Science talked about one of the most interesting ways that data analytics is changing the NBA. Analytics technology has made it easier than ever to monitor fan engagement.

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Three Critical Success Factors in Building an Analytic Enterprise

Decision Management Solutions

And it uses analytics everywhere – from customer treatment to operations, from marketing to administration, and from people management to asset management. An analytic enterprise informs its strategy with analytics, empowers its people with analytics, and drives its systems with analytics.