Analytics Customer Analytics Data Science Marketing Analytics 
Business Over Broadway
SEPTEMBER 27, 2018
In this paper, I show you how marketers can improve their customer retention efforts by 1) integrating disparate data silos and 2) employing machine learning predictive analytics. Your marketing strategy is only as good as your ability to deliver measurable results. underspecified) due to omitted metrics.
Darkhorse
APRIL 9, 2018
Many organizations have begun to recognize the benefit of using analytics to support decision-making. Do you hire a data scientist? Do you build your own analytics team? Before we get too far, let’s make sure we answer the first question: Do you really need your own analytics capability? Analytics was never considered.
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