Smart Data Collective

JUNE 21, 2023

Artificial intelligence has changed marketing in extraordinary ways, which is why the market for AI in the marketing profession is booming. Marketing companies spent over $35 billion on AI in marketing research alone last year, but they are likely to spend as much on AI-driven SEO. The good news? What is SEO?

Optimization 119

Optimization Marketing Strategy ROI 119

Smart Data Collective

SEPTEMBER 10, 2022

A growing number of businesses have invested in AI to improve their business models. As a result, the market for AI technology is projected to be worth over $420 billion by 2028. Surveys have shown that 90% of the top businesses use AI , even though only 37% of companies use it at all. But does AI come at a cost?

Marketing 126

Marketing Technology Advertising Optimization 126

Alation

APRIL 25, 2023

As firms mature their transformation efforts, applying Artificial Intelligence (AI), machine learning (ML) and Natural Language Processing (NLP) to the data is key to putting it into action quickly and effecitvely. That depends on who you serve, where you operate, and what types of data you’re trying to manage.

Data Governance 52

Data Governance Marketing Machine Learning Sales 52

Domino Data Lab

AUGUST 1, 2021

the need for explainable AI is mainly motivated by the following three reasons: The need for trust – if a doctor is recommending a treatment protocol based on a prediction from a neural network, this doctor must have absolute trust in the network’s capability. This trust must be paramount when human lives are at stake.

Modeling 139

Modeling Deep Learning Machine Learning Knowledge Discovery 139

Alation

APRIL 25, 2023

As firms mature their transformation efforts, applying Artificial Intelligence (AI), machine learning (ML) and Natural Language Processing (NLP) to the data is key to putting it into action quickly and effecitvely. That depends on who you serve, where you operate, and what types of data you’re trying to manage.

Data Governance 40

Data Governance Marketing Machine Learning Sales 40