avinash excellent-analytics-tip-13-measure-macro-and-micro-conversions 
Occam's Razor
AUGUST 22, 2011
Here you'll find all my blog posts categorized into a structure that will hopefully make it easy for you to discover new content, find answers to your questions, or simply wallow in some excellent analytics narratives. " ~ Digital Analytics: "Am I thinking right? Digital Analytics: "Am I thinking right?
Occam's Razor
MARCH 26, 2008
We love our conversion rates. :) Really really. Part of me is glad because my book and the Trinity strategy and the Web Analytics 2.0 mindset all stress the importance of measuring Outcomes. But I have come to realize that we are not being the best we can be by focusing on just the overall website conversion rate.
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Occam's Razor
JULY 18, 2011
You just have to have the right mental model (see Seth Godin above) and you have to… wait for it… wait for it… measure everything you do! Macro Perspective: End to End means ABO. For everything you do it is important to measure your effectiveness of all three phases of your effort: Acquisition. Because you control everything.
Occam's Razor
DECEMBER 12, 2011
Tip: Remember this is just cost, not profit. Most likely in Excel. For Search it is in your Google Analytics or Omniture Site Catalyst reports. But for most other programs (Affiliate, Email, Social, Display) your Cost is likely sitting outside your web analytics tool. Life does not have to be that scary. Where is it?
Occam's Razor
AUGUST 9, 2010
The hardest nut to crack in any type of analytics is getting our decision makers (bosses, leaders, marketers) to take action based on data. It was not in the context of web analytics and yet I think it presents a solution to our problem. Perhaps your web analytics dashboard. Ok doing just that is lame. Ok not no one.
Occam's Razor
FEBRUARY 1, 2010
There is nothing particularly wrong with the standard 19,000 reports in your web analytics tool. Most of the time though your business is absolutely unique (even as it exists amongst hundreds of competitors) and it is absolutely important that you take your web analytics tool and mold it around you. No Goals, No Glory. Email marketing?
Occam's Razor
JULY 1, 2008
This post bravely attempts to: 1 ] Highlight the importance of holistic multichannel analytics. 3 ] Provide you with a bushel of specific multichannel measurement ideas to help quantify the offline impact of your online presence. Why should you care about measuring multichannel impact? Not impossible.
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