avinash experimentation-and-testing-a-primer 
Occam's Razor
AUGUST 22, 2011
Here you'll find all my blog posts categorized into a structure that will hopefully make it easy for you to discover new content, find answers to your questions, or simply wallow in some excellent analytics narratives. " ~ Web Metrics: "What is a KPI? How do I choose well? How to focus?" Tools, Tools, Tools!: "How to pick?
Occam's Razor
MAY 22, 2006
This post is a primer on the delightful world of testing and experimentation (A/B, Multivariate, and a new term from me: Experience Testing). Experimentation and testing help us figure out we are wrong, quickly and repeatedly and if you think about it that is a great thing for our customers, and for our employers.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Occam's Razor
FEBRUARY 26, 2008
At the end of one of my speaking engagements you come up and say " Thanks Avinash, that was really great, you've opened our eyes. " Or " I proposed testing / surveys / competitive intelligence / Analysts but I was shot down." 1: Implement a Experimentation & Testing Program. # There, there.
Occam's Razor
NOVEMBER 17, 2008
There is a tendency to think experimentation and testing is optional. Just don't fall for their bashing of all other vendors or their silly claims, false, of "superiority" in terms of running 19 billion combinations of tests or the bonus feature of helping you into your underwear each morning. And I meant every word of it.
Occam's Razor
NOVEMBER 2, 2015
Higher Order Bits: Human vs. Business, Success KPIs, S-T-D-C Framework, MoR Test. I believe that every human with time to spare, and a connection to the web, should be on social media. The benefits are numerous. Facebook allows you to stay close to people you choose to. YouTube has democratized entertainment and education. Humans, check.
Expert insights. Personalized for you.
124 
Let's personalize your content