Occam's Razor

AUGUST 22, 2011

Qualitative Analysis: "What's Voice of Customer? " ~ Web Metrics: "What is a KPI? " ~ Web Metrics: "What is a KPI? " + Standard Metrics Revisited Series. "Engagement" Is Not A Metric, It's An Excuse. . + Tactical Analysis Articles. Why care about "the why?"

KPI 124

KPI Metrics Measurement ROI 124

Occam's Razor

MAY 15, 2006

This is the reason qualitative data is so hyper important. Combining the What (quantitative) with the Why (qualitative) will provide a company with a long term strategic competitive advantage. Combining the What (quantitative) with the Why (qualitative) will provide a company with a long term strategic competitive advantage.

Metrics 100

Metrics Experimentation Testing Interactive 100

Occam's Razor

MARCH 4, 2008

It gives me a great deal of delight to introduce 4Q: A true permission based on-exit survey that provides an easy to deploy, easy to use and easier still to analyze framework to answer 4 questions that no website owner can live without. Want to light a rocket fuel powered ability to take analytics to the next level? 4Q is for you. Ready to sign up?

Measurement 104

Measurement Metrics Consulting Reporting 104

datapine

SEPTEMBER 4, 2019

Organizations can also further utilize the data to define metrics and set goals. Of course, it is also important to choose the right KPI. The secret is out, and has been for a while: In order to remain competitive, businesses of all sizes, from startup to enterprise, need business intelligence (BI). Let’s get started.

Dashboards 263

Dashboards Analytics Key Performance Indicator Sales 263

Occam's Razor

JANUARY 29, 2008

So much so that recently I was compelled to pen a warning post: “Engagement” Is Not A Metric, It’s An Excuse. It is important to measure the engagement of customers, prospective customers and detractors with our brand, in every space they engage with it in. Here's Theo. __. Definition of Customer Engagement (Engagement Index). '

Measurement 99

Measurement Analytics Metrics Marketing 99

Occam's Razor

AUGUST 23, 2010

I know that you agree Why is important. Why gives context to the What, and delightfully helps you not have to overlay your biases when you try to infer visitor intent form all the What (clickstream) data. Yet your site stinks like a skunk. The reasons are complicated. You are smart, so that is not it. What Are Heuristic Evaluations?

Analytics 116

Analytics Cost-Benefit Testing Optimization 116

Occam's Razor

JANUARY 7, 2014

First… it is important to realize that big data's big imperative is driving big action. 9: Your qualitative analysis practice rocks like crazy! #8: Every indicator we have is that companies are investing more in every facet of analytics. Consulting. 8: Your Team's DC, DR, DA effort allocation is 15%-20%-65%. #7:

Data-driven 140

Data-driven Consulting Reporting Marketing 140