Occam's Razor

APRIL 30, 2008

This one of the core reasons why most dashboards are "crappy", i.e. they are data pukes that provide little in terms of context and even less in terms of actionable value. Here are some examples of sub optimal dashboards, sub optimal in my mind from a actionable perspective. Not pretty. Why is this so?

Dashboards 113

Dashboards Metrics KPI Consulting 113

Occam's Razor

AUGUST 22, 2011

Here you'll find all my blog posts categorized into a structure that will hopefully make it easy for you to discover new content, find answers to your questions, or simply wallow in some excellent analytics narratives. How do I crush tough problems? Be data driven?" " ~ Practical Analysis: "How do I become an Analysis Ninja?"

KPI 124

KPI Metrics Measurement ROI 124

Occam's Razor

JULY 15, 2014

I'm excited about the power of a well created dashboard. Dashboards are every where, we will look at a lot of them in this post and they are all digital. Here's a great dashboard, for the Museum of Art… take a minute to ponder it… Isn't it pretty awesome? And data pukes are not dashboards.

Dashboards 159

Dashboards Key Performance Indicator Snapshot Slice and Dice 159

Occam's Razor

FEBRUARY 7, 2011

But there is no alternative. After 416,350 words in posts and 845,128 words in comments on this blog, thus far, there is always more to explore, illuminate and share. Hence every once in a while I flip the tables and ask you for challenges you are facing. I'm going to try and answer all of them here. " It is going to be fun.

Analytics 94

Analytics Measurement Metrics Predictive Analytics 94

Occam's Razor

APRIL 19, 2010

It is surprising how often these "simple" things come up. "What "What is the difference between a metric and a key performance indicator (KPI)?" " "What is a dimension in analytics?" " "What is segmentation?" " "Are goals metrics?" " And many more. Understandable. Manageable.

Metrics 138

Metrics Key Performance Indicator KPI Business Objectives 138

Occam's Razor

JUNE 28, 2010

We have more web metrics and data than there are stars in the universe (slight exaggeration!). Yet we stink at informing decisions. Our reports are ignored. Sites & online marketing continue to suck. A large part of the reason is that a large part of our job seems to consist of glorified data puking, hoping someone will be impressed.

Metrics 111

Metrics Key Performance Indicator Data-driven Marketing 111