Occam's Razor

AUGUST 22, 2011

Here you'll find all my blog posts categorized into a structure that will hopefully make it easy for you to discover new content, find answers to your questions, or simply wallow in some excellent analytics narratives. " ~ Digital Analytics: "Am I thinking right? Be data driven?" Be data driven?"

KPI 124

KPI Metrics Measurement ROI 124

Occam's Razor

JULY 12, 2010

At any given time I have six or seven interesting tools running on this website. That's not including others I actively seek out around the web. Remember I am the creator of the 10/90 rule of investment in web analytics. When I had created the rule Google Analytics did not even exist! Irrelevancy is not fun.

Analytics 96

Analytics Measurement Metrics KPI 96

Occam's Razor

OCTOBER 10, 2011

I am going to define a way for you to think about measuring social media, and you can't actually easily measure what I am going to recommend. Social media is evolving at an incredible pace. We have IT-minded people engaging in massive data puking (one report with 30 metrics anyone?) So what actually matters in Social Media?

Metrics 165

Metrics Measurement Advertising Key Performance Indicator 165