Occam's Razor

JUNE 28, 2010

We have more web metrics and data than there are stars in the universe (slight exaggeration!). has a clear line of sight to the one thing that matters: profit. If you have Web Analytics 2.0 You are going to tie your work to the bottom line! They are particularly applicable in the web analytics context.

Metrics 111

Metrics Key Performance Indicator Data-driven Marketing 111

Occam's Razor

AUGUST 22, 2011

" ~ Web Metrics: "What is a KPI? " + Standard Metrics Revisited Series. Key To Your Digital Success: Web Analytics Measurement Model. Hyper Focus Your Digital Marketing: Ensure A Clear Line Of Sight To Net Income! Six Tips For Improving High Bounce / Low Conversion Web Pages.

KPI 124

KPI Metrics Measurement ROI 124

Occam's Razor

AUGUST 9, 2010

It was not in the context of web analytics and yet I think it presents a solution to our problem. Perhaps your web analytics dashboard. The "2 Pears" Web Analytics Action Driving Philosophy: 1. Become a ruthless killing machine when it comes to metrics/data. I just love it. Remind you of something? Did nothing.

Analytics 85

Analytics Dashboards Data-driven Metrics 85

Occam's Razor

FEBRUARY 7, 2011

Nose to the grind "How do I" questions: David Walizer: How do you sell the value of web analytics to a skeptical client in 30 seconds or less? For help with identifying opportunities and how to do business analysis please see this post: The Beginner's Guide to Advanced Web Data Analysis. " It is going to be fun.

Analytics 94

Analytics Measurement Metrics Predictive Analytics 94

Occam's Razor

JULY 26, 2010

I am focused on what the site does because that is what my job title says: Web Analyst. Bottom-line: Quote, quotes, quotes. The data is easily available in the web analytics tool so why not. But for most other types of businesses the final success does not exist in web analytics tool. PALM: People Against Lonely Metrics].

Metrics 96

Metrics Measurement Dashboards Reporting 96