Occam's Razor

NOVEMBER 13, 2009

Chapter 3 The Awesome World of Clickstream Analysis: Metrics. The second half shows exactly how to pick the best metrics for your org and, my absolute favorite (Page 64), how to diagnose the root cause of a metrics performance. Chapter 7 Failing Faster: Unleashing the Power of Testing and Experimentation. A good thing.

Analytics 71

Analytics Metrics Measurement Testing 71

Occam's Razor

DECEMBER 12, 2016

Data quality plays a role into this. And, most of the time, regardless of the size of the size of the company, you only know your code is not working post-launch when data is flowing in (not!). You got me, I am ignoring all the data layer and custom stuff! All that is great. For most of us, you plus the CMO/equivalent.].

Analytics 141

Analytics Data-driven Strategy Consulting 141

datapine

JANUARY 31, 2022

The companies that are most successful at marketing in both B2C and B2B are using data and online BI tools to craft hyper-specific campaigns that reach out to targeted prospects with a curated message. Ultimately, business intelligence and analytics are about much more than the technology used to gather and analyze data.

Business Intelligence 214

Business Intelligence Analytics Cost-Benefit ROI 214