IBM Big Data Hub

MAY 17, 2024

Key takeaways By implementing effective solutions for AI in commerce, brands can create seamless, personalized buying experiences that increase customer loyalty, customer engagement, retention and share of wallet across B2B and B2C channels.

B2B 70

B2B Interactive Optimization Forecasting 70

CIO Business Intelligence

APRIL 14, 2022

For the past decade, the Amazon.com effect has spread digital disruption to every corner of the B2C world, spurring incumbent, consumer-facing enterprises to undertake massive digital transformation initiatives as a matter of survival. Murali Bandaru, chief information and digital officer, ATD.

B2B 98

B2B Digital Transformation Data Lake Sales 98

IBM Big Data Hub

SEPTEMBER 26, 2022

In B2B or B2C circles, a 360-degree view of customers or citizens offers a holistic, comprehensive picture of a person based on data collected from all touch points. Achieving data literacy with storytelling and visualization. But strong storytelling must go beyond presenting data in the form of charts, graphs and tables.

B2B 52

B2B Visualization Data-driven Cost-Benefit 52