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5 Ways Data Analytics Sets a New Standard for Revenue Marketing

Smart Data Collective

Data analytics make up the relevant key performance indicators ( KPIs ) or metrics necessary for a business to create various sales and marketing strategies. Business-to-business (B2B) and business-to-customers (B2C) companies use it for a wide array of revenue marketing strategies. Conclusion.

Marketing 110
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‘The key is the cloud’: How to keep up with the speed of innovation

CIO Business Intelligence

At DISH Network , cloud-adoption strategies vary by when the parts of its business started – from those born in the cloud to legacy sectors deploying cloud on an opportunistic basis. He added: “The strategy around cloud is not ROI on a case-by-case basis. Jackson, CEO of GlobalNet and the host of Digital Transformers.

B2B 131
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Why CIOs back API governance to avoid tech sprawl

CIO Business Intelligence

API-first strategies on the rise APIs are ubiquitous within modern software architectures, working behind the scenes to facilitate myriad connected capabilities. “As Digital transformation and growing reliance on third-party services are key contributors as well, she adds.

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He aquí las prioridades actuales de los CEO para los líderes de IT

CIO Business Intelligence

Ese trabajo también está relacionado con otra prioridad del CEO: el crecimiento , ya que la empresa compite tanto en el espacio B2B como en el B2C. Business IT Alignment, CEO, CIO, Digital Transformation, IT Leadership, IT Strategy Se trata de la capacidad de ser tan ágiles y veloces como los demás en el mercado”.

IT 105
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CEOs’ top priorities for IT leaders today

CIO Business Intelligence

The study identified the top CEO priorities as, among others, leading digital transformation, reducing security risk, strengthening collaboration with executive colleagues, and implementing AI. Corporate and IT strategy are one, and technology is the tool to deliver strategic objectives.

IT 131
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PODCAST: COVID19 | Redefining Digital Enterprises – Episode 8: COVID-19 and Changing Facets of Customer Engagement

bridgei2i

It’s important for B2B enterprises to stay engaged with their customer as they go through the scenario planning exercise. Capturing data about the customer and making these insights available for the customer-facing business functions will become invaluable in the B2B enterprise’s integrated customer engagement drive.

B2B 117
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PODCAST: AI for Digital Enterprise – Episode 7: How Global In-house Centers are powering AI enabled transformation

bridgei2i

They touch upon the role of GICs in driving the digital transformation agenda, the high visibility it brings to all functional areas of an organization, and the part it plays in bridging the gap between growth inefficiencies and cost management. So, over the last 15 years or so, I’ve been mostly in B2B marketing.