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Machine Learning Making Big Moves in Marketing

Rocket-Powered Data Science

To illustrate and to motivate these emerging and growing developments in marketing, we list here some of the top Machine Learning trends that we see: Hyper-personalization (SegOne context-driven marketing). Behavioral analytics (predictive and prescriptive). Agile analytics (DataOps).

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Research shows extensive use of AI contains data breaches faster and saves significant costs

IBM Big Data Hub

The Cost of a Data Breach 2023 global survey found that extensively using artificial intelligence (AI) and automation benefited organizations by saving nearly USD 1.8 million in data breach costs and accelerated data breach identification and containment by over 100 days, on average.

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Top five data integration objectives when you do M&A in Gaming / iGaming

BizAcuity

In today’s data-powered world with data fueling everything from essential management systems to customer-focused AI solutions , one thing that often gets in the way is data fragmentation. . Why Data integration plays a vital role for gaming companies? Enhances Player Retention.