article thumbnail

What Are the Most Important Steps to Protect Your Organization’s Data?

Smart Data Collective

They can use AI and data-driven cybersecurity technology to address these risks. Citing statistics from the Accenture 9th Annual Cost of Cybercrime Study , Accenture Managing Director Robert Kress submits that “humans are still the weakest link when it comes to an organization’s cybersecurity defenses.” Breach and attack simulation.

Testing 122
article thumbnail

Email Marketers Use Data Analytics for Optimal Customer Segmentation

Smart Data Collective

Transactional data includes first and final purchases, products, number of purchases, date, statistics, typical order value, commodity purchase history, and total spending by a consumer. Behavioral Information includes understanding the audience’s interest and interaction with your email. Most email marketers utilize behavior analysis.

Marketing 119
article thumbnail

Your Modern Business Guide To Data Analysis Methods And Techniques

datapine

Conduct statistical analysis. One of the most pivotal types of data analysis methods is statistical analysis. Regression: A definitive set of statistical processes centered on estimating the relationships among particular variables to gain a deeper understanding of particular trends or patterns. Integrate technology.