The Complete Digital Analytics Ecosystem: How To Win Big
Occam's Razor
JANUARY 12, 2015
For eCommerce site X, Conversion Rate might be a KPI because their current objectives are tied to reversing key business trends. The key is knowing what your business objectives are. You need to slice! You need to dice! Repeat after me: Slice, dice, drill!! Data pukes! You need to drill!
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