Smart Data Collective

MAY 16, 2022

Data-savvy companies are constantly exploring new ways to utilize big data to solve various challenges they encounter. A growing number of companies are using data analytics technology to improve customer engagement. They discovered that big data is helping more companies improve relationships with customers.

Data-driven 137

Data-driven Strategy Big Data ROI 137

Smart Data Collective

MARCH 30, 2022

They can use data on online user engagement to optimize their business models. They are able to utilize Hadoop-based data mining tools to improve their market research capabilities and develop better products. Companies that use big data analytics can increase their profitability by 8% on average.

Analytics 115

Analytics Cost-Benefit Testing Dashboards 115

Smart Data Collective

MAY 31, 2023

Big data technology has significantly changed the marketing profession over the last few years. One of the biggest changes brought on by big data has been in the field of social media marketing. Host A Contest Contests are a great way to get your audience excited and involved. And guess what?

Marketing 77

Marketing Data Analytics Analytics Interactive 77

datapine

MAY 9, 2019

“Without big data, you are blind and deaf and in the middle of a freeway.” – Geoffrey Moore, management consultant, and author. In a world dominated by data, it’s more important than ever for businesses to understand how to extract every drop of value from the raft of digital insights available at their fingertips.

Business Intelligence 270

Business Intelligence Dashboards Data Warehouse Sales 270

Occam's Razor

OCTOBER 12, 2017

The first two are from editions of my newsletter, The Marketing – Analytics Intersect (it goes out weekly, and is now my primary publishing channel, sign up!). Check the requirements listed in any digital analytics job and you'll notice a long laundry list looking for analytics experience.

Marketing 136

Marketing Analytics Machine Learning Strategy 136

Andrew White

JANUARY 11, 2021

On January 4th I had the pleasure of hosting a webinar. It was titled, The Gartner 2021 Leadership Vision for Data & Analytics Leaders. This was for the Chief Data Officer, or head of data and analytics. where performance and data quality is imperative? Thanks for the overview Andrew.

Data Analytics 52

Data Analytics Analytics Data-driven Finance 52