O'Reilly on Data

JULY 28, 2020

Without clarity in metrics, it’s impossible to do meaningful experimentation. There’s a substantial literature about ethics, data, and AI, so rather than repeat that discussion, we’ll leave you with a few resources. Ongoing monitoring of critical metrics is yet another form of experimentation.

Marketing 362

Marketing Experimentation Metrics Testing 362

Domino Data Lab

MAY 8, 2019

The lens of reductionism and an overemphasis on engineering becomes an Achilles heel for data science work. Instead, consider a “full stack” tracing from the point of data collection all the way out through inference. Machine learning model interpretability. training data”) show the tangible outcomes.

Machine Learning 105

Machine Learning Data Science Modeling Visualization 105

Occam's Razor

OCTOBER 12, 2017

The tiny downside of this is that our parents likely never had to invest as much in constant education, experimentation and self-driven investment in core skills. It is still on the books, and places extraordinary power in the President of the US to do what they want to people who might not look like "Americans." Deep Learning.

Marketing 136

Marketing Analytics Machine Learning Strategy 136