Ontotext

MAY 18, 2020

Ever since Hippocrates founded his school of medicine in ancient Greece some 2,500 years ago, writes Hannah Fry in her book Hello World: Being Human in the Age of Algorithms , what has been fundamental to healthcare (as she calls it “the fight to keep us healthy”) was observation, experimentation and the analysis of data.

Knowledge Discovery 72

Knowledge Discovery Experimentation Data-driven Metadata 72

Domino Data Lab

MAY 8, 2019

The lens of reductionism and an overemphasis on engineering becomes an Achilles heel for data science work. Instead, consider a “full stack” tracing from the point of data collection all the way out through inference. Keep in mind that data science is fundamentally interdisciplinary. Let’s look through some antidotes.

Machine Learning 105

Machine Learning Data Science Modeling Visualization 105

Occam's Razor

DECEMBER 12, 2016

You got me, I am ignoring all the data layer and custom stuff! But, at the end of the day presence of a Tag Manager communicates to me that the company is serious about data collection and data quality. with responsibility for every facet of the entire company's data collection, data reporting and data analysis.

Analytics 141

Analytics Data-driven Strategy Consulting 141

Occam's Razor

MAY 27, 2015

This has to be bizarre coming from an author who's only minor claim to fame is data. Look at the right nav on this blog, two best selling books in 13 languages! As all of my proceeds from the books go to charity, this passion for data has allowed me to donate $350,000 to charity since the first book was published.

Marketing Analytics 153

Marketing Analytics Marketing Analytics Advertising 153

Occam's Razor

MARCH 23, 2010

Having two tools guarantees you are going to be data collection, data processing and data reconciliation organization. starting Page 368, in case you have the book). If you don't have a robust experimentation program in your company you are going to die. Likely not. Omniture cannot save you.

Analytics 118

Analytics Consulting Metrics Experimentation 118

Occam's Razor

SEPTEMBER 15, 2014

In this post we will look mobile sites first, both data collection and analysis, and then mobile applications. Media-Mix Modeling/Experimentation. look at that person, give them a hug, then mark them in your book as enemy using red ink. Media-Mix Modeling/Experimentation. Tag your mobile website. Use blue ink. : ).

Metrics 141

Metrics Reporting Analytics Marketing 141

Occam's Razor

AUGUST 13, 2012

Mark Tollerman: I've often observed insights to be the sole responsibility of analysts rather than designers, PMs, engineers and execs resulting in fear and lack of understanding of data and therefore increased use of opinion over fact. This is not a pitch but if you are interested my book Web Analytics 2.0,

Modeling 124

Modeling Metrics Data Quality Data-driven 124

Occam's Razor

OCTOBER 19, 2010

As defined in my second book Web Analytics 2.0 the analysis of qualitative and quantitative data from your website and the competition, 2. For more on why I recommend this specific order please see my second book, Web Analytics 2.0 , which many of you already have. Experimentation and Testing Tools [The "Why" – Part 1].

Analytics 135

Analytics Testing Measurement Optimization 135

Occam's Razor

OCTOBER 12, 2017

The tiny downside of this is that our parents likely never had to invest as much in constant education, experimentation and self-driven investment in core skills. It is still on the books, and places extraordinary power in the President of the US to do what they want to people who might not look like "Americans."

Marketing 136

Marketing Analytics Machine Learning Strategy 136