Social Media Analytics: Twitter: Quantitative & Qualitative Metrics
Occam's Razor
NOVEMBER 24, 2009
Sadly execution and analysis of these new social media channels has been hobbled by old world thinking. See more here for Compound Metrics: Four Not Useful KPI Measurement Techniques ]. These new channels, Twitter and Facebook and YouTube and Tumblr and, yes, even blogs, are very distinct customer / participant experiences.
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