Occam's Razor

APRIL 4, 2011

In the same vein, if you see references to the Web Analytics Measurement Model (or better still, see it in its entirety on one slide up front), then you know that the Ninja did some analysis. #4. If you see a Target mentioned in the report / presentation, then the Analyst did some business analysis at least. Context is queen!

Reporting 127

Reporting Metrics Dashboards Statistics 127

Occam's Razor

DECEMBER 3, 2008

If you want to have a move your career forward in web analytics (from a Metrics Analyst) here are the four options for you (and yes they all will help you make more money, some more than others): |1| Technical Individual Contributor. SPOC for CMO / CEO dashboards (supreme analysis). Product Genius (at a vendor, perhaps Apple :).

Analytics 115

Analytics Consulting Metrics Reporting 115

Occam's Razor

MARCH 10, 2015

In a Q&A after a keynote a couple of years ago, I was asked: " When will traditional business analysis subsume the web analytics silo? " " My reply: " All business will ultimately be digital, so, if anything, web analytics will subsume business analysis! " Business analysis.

Strategy 151

Strategy Analytics Measurement Business Analysis 151

Occam's Razor

FEBRUARY 7, 2011

If you are in a company this is easier to get done as you have access to people and at least some data (even if the site is not tagged). If you are a consultant then identifying opportunities is a smidgen harder, but you can use your experience with other clients to quantify value. But there is no alternative. I know you know that. :).

Analytics 94

Analytics Measurement Metrics Predictive Analytics 94