Business Analysis Consulting Experimentation Modeling 
Occam's Razor
JUNE 6, 2011
Having been around the block several times in several roles on all sides (practitioner, consultant, team leader, vendor, advisor) I've distilled the web analytics field into four distinct roles. Neither one of these sets of tools is superior or inferior, no matter what some silly vendors and some sillier consultants will tell you.
Occam's Razor
FEBRUARY 7, 2011
If you are a consultant then identifying opportunities is a smidgen harder, but you can use your experience with other clients to quantify value. For help with identifying opportunities and how to do business analysis please see this post: The Beginner's Guide to Advanced Web Data Analysis. I know you know that. :).
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