IBM Big Data Hub

SEPTEMBER 19, 2023

Though you may encounter the terms “data science” and “data analytics” being used interchangeably in conversations or online, they refer to two distinctly different concepts. Descriptive analytics: Descriptive analytics evaluates the quantities and qualities of a dataset.

Data Science 77

Data Science Data Analytics Prescriptive Analytics Analytics 77

CIO Business Intelligence

JANUARY 20, 2023

BI tools access and analyze data sets and present analytical findings in reports, summaries, dashboards, graphs, charts, and maps to provide users with detailed intelligence about the state of the business. Benefits of BI BI helps business decision-makers get the information they need to make informed decisions.

Business Intelligence 144

Business Intelligence Dashboards Data mining OLAP 144

Rocket-Powered Data Science

OCTOBER 6, 2023

Decades (at least) of business analytics writings have focused on the power, perspicacity, value, and validity in deploying predictive and prescriptive analytics for business forecasting and optimization, respectively. Now that we have described predictive and prescriptive analytics in detail, what is there left?

Business Analytics 157

Business Analytics Prescriptive Analytics Analytics Diagnostic Analytics 157

datapine

JANUARY 31, 2022

For example, in regards to marketing, traditional advertising methods of spending large amounts of money on TV, radio, and print ads without measuring ROI aren’t working like they used to. Business intelligence and analytics allow users to know their businesses on a deeper level. Let’s see it with a real-world example.

Business Intelligence 214

Business Intelligence Analytics Cost-Benefit ROI 214