IBM Big Data Hub

SEPTEMBER 19, 2023

Though you may encounter the terms “data science” and “data analytics” being used interchangeably in conversations or online, they refer to two distinctly different concepts. Descriptive analytics: Descriptive analytics evaluates the quantities and qualities of a dataset.

Data Science 85

Data Science Data Analytics Prescriptive Analytics Analytics 85

FineReport

APRIL 26, 2023

This has led to the emergence of the field of Big Data, which refers to the collection, processing, and analysis of vast amounts of data. The term “Big” does not only refer to its size, but also to its capacity to acquire, organize, and process information beyond the capabilities of traditional databases.

Big Data 52

Big Data Data Analytics Analytics Cost-Benefit 52

Smart Data Collective

MARCH 11, 2022

One of the most important is in the field of marketing. Companies frequently use analytical tools to gather customer data from across the organization and provide important insights. Marketing, product development, and customer experience should all benefit from these discoveries. Customer Experience Analytics.

Customer Analytics 119

Customer Analytics Analytics Key Performance Indicator Big Data 119

CIO Business Intelligence

JANUARY 20, 2023

BI tools access and analyze data sets and present analytical findings in reports, summaries, dashboards, graphs, charts, and maps to provide users with detailed intelligence about the state of the business. Increased competitive advantage: A sound BI strategy can help businesses monitor their changing market and anticipate customer needs.

Business Intelligence 144

Business Intelligence Dashboards Data mining OLAP 144

BizAcuity

MARCH 31, 2022

By 2025, AI will be the top category driving infrastructure decisions, due to the maturation of the AI market, resulting in a tenfold growth in compute requirements. 85% of AI (marketing) projects fail due to risk, confusion, and lack of upskilling among marketing teams.(Source: AI in Marketing. Source: Gartner Research).

Data Analytics 52

Data Analytics Analytics Prescriptive Analytics Predictive Analytics 52

Rocket-Powered Data Science

OCTOBER 6, 2023

Note how this simple mathematical expression of prescriptive analytics is exactly the opposite of our previous expression of predictive analytics (given X, find Y). Here are a few business examples of this type of prescriptive analytics: Which marketing campaign is most efficient and effective (has best ROI) in optimizing sales?

Business Analytics 157

Business Analytics Prescriptive Analytics Analytics Diagnostic Analytics 157

datapine

JANUARY 31, 2022

For example, in regards to marketing, traditional advertising methods of spending large amounts of money on TV, radio, and print ads without measuring ROI aren’t working like they used to. Business intelligence and analytics allow users to know their businesses on a deeper level. Let’s see it with a real-world example.

Business Intelligence 214

Business Intelligence Analytics Cost-Benefit ROI 214