Business Intelligence Customer Analytics Experimentation Visualization 
DataRobot
JANUARY 13, 2022
Even if a data scientist has worked with a particular type of customer data before, their domain expertise doesn’t always translate into actionable insights for the business. It offers a visual and intuitive UI that enables anyone to explore and prepare data for machine learning, no matter their previous machine-learning experience.
Occam's Razor
FEBRUARY 7, 2011
I have personally had a lot of success using Controlled Experimentation techniques, such as, say, Media Mix Modeling, to understand both current available demand and also segment conversion effectiveness. If you have Web Analytics 2.0 please refer to the controlled experimentation section, page 205, in the book for more.
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