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Unlocking the Secrets of Your Customer Data

DataRobot

JANUARY 13, 2022

Even if a data scientist has worked with a particular type of customer data before, their domain expertise doesn’t always translate into actionable insights for the business. AI in Customer Analytics: Tapping Your Data for Success. And any predictive model can become an AI app in minutes—no coding required. Download Now.

ROI 52
ROI Machine Learning Experimentation Data Science 52
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Web Analytics: Frequently Asked Questions And Direct Answers

Occam's Razor

FEBRUARY 7, 2011

I have personally had a lot of success using Controlled Experimentation techniques, such as, say, Media Mix Modeling, to understand both current available demand and also segment conversion effectiveness. If you have Web Analytics 2.0 please refer to the controlled experimentation section, page 205, in the book for more.

Analytics 94
Analytics Measurement Metrics Predictive Analytics 94
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