Srividya Sridharan

SEPTEMBER 3, 2020

And data, analytics, and AI are going to drive this future. These capabilities are becoming more crucial to stay ahead of uncertainty and change and get smarter about every aspect of your business: your customers, your suppliers and partners, your competitors, your employees, your processes, your operations, and your markets.

Data Strategy 108

Data Strategy Strategy Uncertainty Marketing 108

Srividya Sridharan

SEPTEMBER 3, 2020

And data, analytics, and AI are going to drive this future. These capabilities are becoming more crucial to stay ahead of uncertainty and change and get smarter about every aspect of your business: your customers, your suppliers and partners, your competitors, your employees, your processes, your operations, and your markets.

Data Strategy 40

Data Strategy Strategy Uncertainty Marketing 40

Smart Data Collective

AUGUST 19, 2021

Analytics opens up a whole new world for you and takes the uncertainty off identifying your target audience. You can use analytics to segment your customers into one-time and repeat customer segments. You can then work on creating more of the type of content that helps you get faithful customers.

Marketing 132

Marketing Analytics Measurement Optimization 132