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Fact-based Decision-making

Peter James Thomas

These normally appear at the end of an article, but it seemed to make sense to start with them in this case: Recently I published Building Momentum – How to begin becoming a Data-driven Organisation. This is why performance management is a very complex discipline, not just the implementation of dashboard or scorecard technology.

Metrics 49
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Google Analytics Tutorial: 8 Valuable Tips To Hustle With Data!

Occam's Razor

On top of the report you'll see the scorecard, or aggregate performance of the page via metrics like Pageviews, Unique Pageviews, Time on Page, Page Load Time (!) Having grown up in the traditional business intelligence and direct marketing world, I'm also a huge fan of RFM analysis. Business Intelligence?

Analytics 145