Web Analytics Segmentation: Do Or Die, There Is No Try!
Occam's Razor
MAY 18, 2010
So how do you go about identifying unique segments for your business or non-profit? Force your leaders (ok HiPPO's) to help you define Business Objectives, Goals and Targets. In dashboard examples look for Stratigent_Sample_Dashboard.xls, via my friend Bill Bruno at Stratigent. Ask a lot of questions.
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