Web Analytics Segmentation: Do Or Die, There Is No Try!
Occam's Razor
MAY 18, 2010
So how do you go about identifying unique segments for your business or non-profit? Force your leaders (ok HiPPO's) to help you define Business Objectives, Goals and Targets. It is only after experimentation (a lot) that I end up with something sweet. Ask a lot of questions. Tap into the tribal knowledge.
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