You Are What You Measure, So Choose Your KPIs (Incentives) Wisely!
Occam's Razor
APRIL 23, 2012
Leaders don't quite appreciate the deep, and often corrosive, consequences of choosing metric x over metric y as a key performance indicator (KPI). Sidebar] A key performance indicator is a metric that helps you understand actual performance against preset business objectives. But it is not worthy of being crowned a KPI.
152 
Let's personalize your content