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You Are What You Measure, So Choose Your KPIs (Incentives) Wisely!

Occam's Razor

APRIL 23, 2012

Leaders don't quite appreciate the deep, and often corrosive, consequences of choosing metric x over metric y as a key performance indicator (KPI). Sidebar] A key performance indicator is a metric that helps you understand actual performance against preset business objectives. But it is not worthy of being crowned a KPI.

Measurement 152
Measurement Key Performance Indicator Metrics KPI 152
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The Marketing Analytics Intersect: My Newsletter!

Occam's Razor

MARCH 7, 2016

You rent audiences on TV, Magazines, Search, Display, etc. Here's the very first newsletter I'd sent, two weeks ago, and it touched on a confusion I find common, and frustrating… TMAI #1: Metric or KPI, how do you decide? People tend to use the terms metrics and KPIs interchangeably. It's just not a KPI.

Marketing Analytics 86
Marketing Analytics Marketing Analytics KPI 86
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