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Web Analytics 101: Definitions: Goals, Metrics, KPIs, Dimensions, Targets

Occam's Razor

Definitions and standard perspectives on these terms will be covered in this post: Business Objectives. Business Objectives: This is the answer to the question: "Why does your website exist?" " Or: "What are you hoping to accomplish for your business by being on the web?" Dimensions.

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The Complete Digital Analytics Ecosystem: How To Win Big

Occam's Razor

Helpful post: Best Metrics For Digital Marketing: Rock Your Own And Rent Strategies.]. A KPI is a metric that helps you understand how you are doing against your objectives. For eCommerce site X, Conversion Rate might be a KPI because their current objectives are tied to reversing key business trends. You need to slice!

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