The Complete Digital Analytics Ecosystem: How To Win Big
Occam's Razor
JANUARY 12, 2015
Helpful post: Best Metrics For Digital Marketing: Rock Your Own And Rent Strategies.]. A KPI is a metric that helps you understand how you are doing against your objectives. For eCommerce site X, Conversion Rate might be a KPI because their current objectives are tied to reversing key business trends. You need to slice!
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