Business Objectives Experimentation Manufacturing Statistics 
O'Reilly on Data
JULY 28, 2020
Without clarity in metrics, it’s impossible to do meaningful experimentation. Experiments allow AI PMs not only to test assumptions about the relevance and functionality of AI Products, but also to understand the effect (if any) of AI products on the business. Don’t expect agreement to come simply.
The Unofficial Google Data Science Blog
JANUARY 14, 2016
Unlike experimentation in some other areas, LSOS experiments present a surprising challenge to statisticians — even though we operate in the realm of “big data”, the statistical uncertainty in our experiments can be substantial. We must therefore maintain statistical rigor in quantifying experimental uncertainty.
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